When you think about producing a web site,
design is often foremost in your thoughts.

Design is important and needs to be done in a way that supports site objectives. But once you design a few pages -- then want to change, add, re-link, un-link, restructure, and redistribute your content -- maintenance quickly becomes a priority.

Ease of maintenance frequently spells the difference between a site with fresh content and new areas, and one that grows stale and contains outdated links. In real-estate you'll hear: location! location! location! On the web, the cry is content! content! content!

We've chosen Microsoft FrontPage as our web site design and maintenance tool because it frees us to deliver content while leaving the html to the web bots. If a site needs more sophistication than FrontPage can deliver, then we tweak the code. The situation we don't want, for ourselves or our clients, is to be a captive of the medium -- so dependent on the skills of web programming and graphics experts that one can't update content, add a photo, change the look of bullets and banners, or even sneeze on a web site without them. Programs like FrontPage let the rest of us participate in the web.

We're really excited about web site production. Working on a web site is like having our own personal broadcasting outlet with a world-wide reach. It let's us incorporate all we've learned over the years about producing effective communications.

Recent advances in streaming video from Real Media and Apple's QuickTime format now make video on the web an effective tool. New graphics and photo compression technologies, like Pegasus JPEG, combined with new web multimedia technologies, like Macromedia Flash, make it possible to present content in more sophisticated ways. To see how we've implemented these technologies, we invite you to surf this site and some other sites that we've designed.

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