Adding the element of interactivity to a media presentation
immediately transforms the viewer into a user.
Interactive DVD's invite viewers to
become participants,
increasing their knowledge, comprehension, and appreciation
of
virtually any subject that you want to present.
For many years, I have worked as a creator of linear films and videos. With these
mediums, there is one path and one path only along which I can direct the viewer.
Interactive disc technology dramatically expands these paths so we can offer our
audiences more choices and information.
I began my first interactive projects using video discs. They could hold 30 minutes to
an hour of high quality video depending on other visuals and program code. Frequently, we
filled the disc with visual materials and controlled its operation with programs loaded
onto a computer's hard drive (where we could also store text screens). The cost was
considerable, for production, duplication, and playback.
Enter the cd-rom
(compact disc - random only memory). CDs first won our hearts and ears with
music, But soon they were storing pictures, drawings, and finally video.
CD's rapidly became the primary delivery medium for interactive programs. Consumer stores filled
with thousands of game and information titles. Corporations, government agencies, and
private organizations also discovered the value of interactive discs as the best way to make a
lasting impression and engage users.
In recent years, the interactive DVD has replaced the CD with the
storage required to deliver interactive video. New tools, such as DVD Studio
Pro, part of Final Cut Pro's integrated suite of video tools, has made
authoring sophisticated DVDs easier and much more cost effective.
Over the past two decades, I've been involved in interactive programs that train, inform, and
sell. These productions incorporate graphics, audio, video, text, animation -- all the
tools of the media producer -- in an interactive environment that challenges people to
learn more by doing. Today, we are mixing HD video with the Internet to create more
timely and powerful presentations. I invite you to review some of my
past interactive projects.
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